1. Quality is important
A Livestream study showed that video quality is the most important factor for 67% of viewers when watching a livestream broadcast. Yes, you can use your phone for quick off-the-cuff videos, but stabilize it on a tripod. Don’t give viewers video vertigo.
2. Facebook Live has the most reach
Facebook Live is the most popular platform for live video streaming, even more than YouTube. As such, it offers the most effective features for reaching fans. There are a few reasons Facebook Live is such a powerful platform:
When you stream live video from your venue or festival’s Facebook page, all the followers of that page are notified that you are live
After the end of the stream, they’ll still have access to the video, and they’ll even get a notification that you were live
Facebook Live video can also be shared in Instagram Stories, so you can reach an even broader audience.
3. Fans are engaged with live video
More than any other kind of marketing you can do, live videos provide a tangible sense of what performances are like at your venue or festival. And live online video can be a conversation that viewers can participate in through comments.
Facebook says users spend 3x more time and comment 10x more when video is live than on recorded video. You can increase that engagement by playing up the potential for interaction. After all, viewers can see the comments and likes streaming in in real time during Facebook Live video.
While you may not be able to have the artist interact with fans while performing, there are plenty of opportunities for live interactive video, including:
Behind the scenes content — a huge draw for 87% of audiences
Pre-show artist Q&As
VIP meet-and-greets — which could drive sales of VIP packages
To take things up a notch, there are some inexpensive cameras, like Mevo, which are a solid step up from using your phone. You could go further and invest in two to four cameras, a switcher, and streaming software. Facebook has some helpful pages on getting started.
While the upfront costs can be significant, investing in video is cost-effective in the long term. According to Hubspot, 52% of marketers name video as the type of content with the best ROI. And remember, if you’re not interested in investing in live video, there’s a good chance your competition is.